Archive for August, 2009

Rebranding in 2009?

Competitor pressures, plummeting sales revenue and outdated marketing strategy are some reasons behind a company’s need to rebrand. For an established company, rebranding, accompanied with press releases or fresh advertising is also a way to reach a new audience whilst reinforcing the companies existing message.  Below are a few examples of large Australian companies that have successfully rebranded in 2009, along with many others in recent years such as Qantas, National Bank Australia, Australia Post and more locally Regent Taxi’s which completely reinvented itself as Gold Coast Cabs.